A year-long deep dive across a multi-billion dollar corporation to shift its core from reactive to proactive in sustainability. The project culminated in an hour-long C-suite presentation and a full roadmap through 2035, from environmental KPIs and reporting standards to supplier criteria and a company-wide culture change.

End-to-end service and experience design pitch to Siemens to increase train mobility for special needs passengers. Led a team across 6 months of research and interviews to launch a prototype of a smart wristband solution with platform integration and enhanced wellbeing features.

Presentation proposal to expand Glossier's niche UK & US market into Japan, leveraging skincare trends and detailed persona work to position the brand against dominant Korean beauty competitors.

Product line pitch for a kitchen and portable dishware range made entirely from compostable coffee grounds, creating a circular economy with a transparent supply chain in partnership with B Corp coffee shops.

Design plan for a VR/AR virtual tourism solution, including all design process stages, finalised prototypes, pilot country selection, and first-round funding strategy.

Persona development and opportunity space definition for NLR, resulting in two complementary solutions: Aerobrain (AI-powered digital hub for knowledge sharing) and Aerothon (physical mini-mentorship program between teams).